ACEITUNA DE CARTA
ACEITUNADEESPAÑA.ES
The campaign that is going to be a hit in bars and vermouth bars across this country.
'Aceituna de carta. El primer bocado' (Olive Menu. The First Bite) is a concept that introduces a new product category. The olive becomes a dish on the menu.
An art direction that champions a 100% Spanish product. Using satire, sensuality, and plenty of bite, we seek to connect with a foodie audience in pure #foodporn style.
A gastronomic movement. Pure show.
Year: 2024
Client: Agr Food Marketing
Sector: Food
Strategic Direction: Agr Food Marketing
Creative Direction: Agr Food Marketing + Democràcia®
Art Direction: Javier Tortosa
Design: Javier Tortosa
Campaign Slogan + Creative Copy: Marta Tortosa
Categories: Campaign, marketing, food, foodies, communication media, social media
