VALENCIA CITY COUNCIL
Campaign developed for Valencia City Council to raise public awareness on the importance of the Declaration of Human Rights and its content, to foster defending those rights, and explain why Valencia is a city of Human Rights, equal and fair.
We used mosaics to create different images showing the dehumanisation of technology and, in turn, the different tones of skin that make us human. Images that, as you get closer, blur the human figures leaving only the different tones of skin we humans share.
Client: Valencia city council
Art direction: Javier Tortosa
Design: Javier Tortosa
Storytelling: Pablo Llobell, Marta Tortosa
Skills: Campaign, storytelling, posters, advertising media, motion graphics