MANCOMUNITAT DE MUNICIPIS DEL CARRAIXET
The Miradors de l’Horta (Horta region Viewpoints) Festival, promoted by the Carraixet Grouping of Municipalities, is an initiative that aims to highlight the heritage of the orchard lands, both tangible and intangible.
The image developed for the Festival hints at those elements that make this landscape so special and ever-changing. Colours, light, textures, etc., vary depending on the season and create a postcard representing the idiosyncrasy of the orchard lands and their people.
An identity that transports us to the language of film, where an faraway observer/viewer watches us through binoculars, which also take us back to our childhood when we used to look at travel slides using a toy camera.
Client: Carraixet Grouping of Municipalities
Art direction: Javier Tortosa
Design: Chavo Roldán, Migue Martí, Javier Tortosa
Copy: Pablo Llobell
Skills: Identity, poster, sign design system, promo artwork