VALÈNCIA CITY COUNCIL
Campaign developed for Valencia City Council to prevent sexual assaults in places of leisure and festive spaces.
The action consists of two main elements: a symbol identifying safe physical spaces free from sexual assaults, and a series of elements highlighting inappropriate behaviours.
The human body, nightlife, sexuality and protection offered by the physical space are represented in the symbol in the form of icons. The colours used also indicate warning (orange) and equality (purple). Meanwhile, to publicise the launch of the symbol, we used the aesthetics of nightlife advertising, club culture, with powerful typographical messages indicating that some behaviours are not acceptable.
Client: Valencia city council and FEHV
Art direction: Javier Tortosa
Design: Chavo Roldán, Javier Tortosa, Migue Martí
Copy: Marta Tortosa, Pablo Llobell
Skills: Posters, concept, storytelling, campaign, motion graphics, typographic design