The corporate image of Closca, folding helmets for urban bikes, reflects the brand values: innovation, modernity, aesthetic value and usability. The proposal combines these concepts to become a naming and logo inspired by the shell (closca in Valencian) of a tortoise. An overall shape that also resembles a cap, adding the urban component and aesthetic complement sought by this helmet.

Year: 2015
Client: Closca Design
Sector: Sustainable fashion
Direction: Democràcia®
Design: Javier Tortosa
Skills: Logo design, identity, product logo guide