CARCAIXENT CITY COUNCIL
The project commissioned by Carcaixent Town Council aimed to turn the town’s crest into a modern-day corporate identity. An image that would easily adapt to new media for the brand (website, mobile devices, etc.).
Redefining the shapes of the crest and corporate colours, which reflect one of Carcaixent’s main treasures as the home of oranges, lend sobriety to the brand. A value any municipal identity must always convey.
Client: Carcaixent town council
Art direction: Javier Tortosa
Design: Migue Martí, Chavo Roldán, Javier Tortosa
Skills: branding, consulting, identity, corporate elements, signs