NEO2
IPSUM PLANET
The layout of NEO2 magazine and the image for its 30th anniversary were resolved in a simple way. The graphic solution to ensure the new header does not compete with the identity of its 30th anniversary is the creation of a typographic non-logo. Creating a visual system without generating competition. Combining efforts in the same direction. An ad-hoc universal sans typeface. The header design has been conceived from geometric elements such as the circle and the square. A typeset that combines serif (HAL Timezone) and sans serif (Universal Sans) to achieve solidity and minimalism. Rescuing and reinventing its history since 1994. Very grateful to have been part of this project.
Year: 2024
Client: Ipsum Planet
Sector: Lifestyle, editorial
Direction: democràcia®
Art Direction: Javier Tortosa
Creative Direction: Marta Tortosa
Design: Josep Lozano, Javier Tortosa
Categories: editorial, header, non-logo, geometry, lifestyle, fashion, design, architecture, gastronomy, music, film, culture
