Inspired by the pasodoble ‘Valencia’, the LGTBI Pride Day campaign developed by the Valencia Council Department for Equality and Inclusive Policies aims to celebrate and vindicate Pride in the city, as Valencia has become a benchmark in defending diversity. 
The first lines of the pasodoble were used because the values of diversity in our city are already part of Valencian identity, just like the famous musical piece. This, along with the colours of the LGTBI flag, make this a campaign of protest and festivity.

Year: 2019
Client: Valencia city council
Sector: Public
Direction: Democràcia®
Art direction: Javier Tortosa
Design: Migue Martí, Chavo Roldán, Javi Tortosa
Copy: Marta Tortosa, Pablo Llobell
Skills: Campaign, creativity, posters, storytelling, advertising media, merchandising