The ‘El centre a un pas’ (‘The centre a step away’) campaign, part of the ‘Alcoi en positiu’ (‘Alcoy in positive’) communication umbrella, aims to raise public awareness in Alcoy on the advantages of the city centre pedestrianisation process.
While the slogan is represented graphically alongside a pedestrian, the claim is scrawled over the city’s main streets, with four versions combining the campaign colour palette and the advantages of pedestrianisation.
Client: Alcoy city council
Art direction: Javier Tortosa
Design: Javier Tortosa
Copy: Marta Tortosa / Pablo Llobell
Skills: Campaign, logo, advertising media