DEMOCRÀCIA®
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ROLSER® 

CAMPAIGN 2024

Rolser aims to balance its buyers. The shopping cart is currently associated with a target consumer between 50 and 80 years old. The brand aspiration seeks to empathize with a young public, sensitive to trends and current hunters of standards. The new art direction opens a new path in brand identity. Fashion and trends become part of the new corporate strategy. Before and after.

Year: 2023
Client:  Rolser
Sector: mobilidad urbana
Direction: democràcia®
Art direction: Javier Tortosa
Creative direction: Marta Tortosa
Design: Josep Lozano, Javier Tortosa
Categories: editorial, strategic design, set design, art direction, production, photography