Sara Simar is a cosmetics brand; its brand redesign aims to convey the values of today’s modern woman: young, self-confident, unique. A feminine and elegant, yet simple and natural woman. 

And to embody that naturalness, the brand is accompanied by graphic resources we’ve called ‘landscapes’ or ‘tears’, resources that add strength and personality to the brand while transporting us to sublime enclaves, idyllic spots that bring us wellness and beauty.

Year: 2019
Client: RBB Cosmetics
Sector: Cosmetic
Direction: Democràcia®
Art direction: Javier Tortosa
Design: Javier Tortosa, Chavo Roldán
Copy: Pablo Llobell, Marta Tortosa
Skills: packaging, label, packaging collection, art direction