Packaging for the Sara Simar ‘Homme’ line of cosmetics aims to reflect the values that define the modern man: dynamic, entrepreneurial, who takes care of himself.
The combination of colours takes us to the world of action, of sport, while the ‘landscapes’ or ‘tear’ are a resource that adds strength and personality to the brand.
Client: RBB Cosmetics
Art direction: Javier Tortosa
Design: Javier Tortosa, Chavo Roldán
Copy: Pablo Llobell, Marta Tortosa
Skills: packaging, label, packaging collection, art direction