INSTITUT VALENCIÀ DE CULTURA
This season, the Rialto Theatre Valencia wanted to showcase its more conceptual side. Focusing on theatre, dance and contemporary circus, this public theatre aims to bring in a new, young audience. For the 20-21 season, Rialto Theatre invites us to enjoy its own stage productions where dance, circus, comedy, drama and theatre will fill the stage. That’s why the campaign is full of colour and visual poetry.
The campaign image is based on three elements: font, colour and photography. Visual poetry is created with simple elements from the works and refer to their titles, while the font and animated colour blocks make it pop out on the street and on social media, where the campaign is primarily planned.
Client: Institut Valencià de Cultura. Generalitat Valenciana
Art direction: Javier Tortosa
Fotografía: Javier Díez
Design: Chavo Roldán, Javier Tortosa
Skills: Art direction, design, posters, advertising media, motion graphics